All the it girls are wearing the same color this summer butter yellow

Butter me up and call me a biscuit — there’s one thing all the “it girls” seem to agree on this summer.It’s the shade butter yellow.As soon as a new season rolls around, all the fashion girlies rush to pick out a brand-new hue.

Call it the color of the moment.While we’re no experts at knicking the formula, it seems that this shade tends to be something that compliments the weather, mood, and designer trends of the time.

So, channel warm sunshine, soft-girl cottagecore, and a taste for delicacies.Butter yellow is happening, and it’s happening now.The numbers don’t lie.

Asos recently shared data indicating that searches for “butter yellow” have skyrocketed 98% on-site over the past month.Most of us have already seen the trendy color all over TikTok’s #foryoupage.

And over the last few months, butter yellow has been featured on some of the biggest names in fashion — Hailey Beiber, Emily Ratajawkowski, and this summer’s singer-sweetheart Sabrina Carpenter.In order to better understand the butter yellow trend, The Post consulted Personal Stylist and founder of Dapper Dangerous styling services, Kin Moy.Moy’s provided some expert color analyses and styling guidance for anyone looking to shop this on-trend shade.Advertisement“Yellow is a typical spring-summer color, but I think the reason we’re seeing so much of it right now is that we’ve been primed by all of the mustard yellow fall-winter pieces we’ve seen the last year or so,” said Moy.Moy has explained that butter yellow has probably been on all of our minds for a while now — but as with any trend — it can take some time for it to show its true colors and come to the surface.

In other words, not everyone was ready to branch out and step into the next unexpected seasonal color.“From the designer end, with the beginning of a new season, there’s a need to differentiate the palette,” he added.“So, moving from mustard to a softer yellow makes these pieces feel fresh.

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