Moms are hiding $100 gift cards inside diaper boxes with a note about deserving the purse heres why
Parents are paying it forward.While TikTok trends often get a bad rap, one viral movement is making it cool to be kind — and cashed-strapped mamas are the beneficiaries.
Denaesha Gonzales, a mother based in Nashville, Tennessee, pioneered the new trend after shopping for baby items earlier this month.In a 17-second TikTok clip, which has over 22.6 million views, Gonzales zooms in on a silver purse placed between children’s body wash and medication in a department store’s baby aisle.
While other shoppers may have overlooked the purse, which still had tags on it, Gonzales realized it was probably put there by a mom who had decided not to buy the item for herself so that she could afford essentials for her child instead.“To the mother who chose themselves last, you deserve the world tonight and always,” Gonzalez captioned the viral clip.
Gonzalez told The Washington Post: “I’ve found myself several times wishing I could get something but couldn’t.I’ve gone through seasons of lack where we could only afford just the essential things.”The mom’s message, “SHE DESERVED THE PURSE,” was overlayed across the viral video, and it’s now resonated with many mothers online, sparking a trend of giving back.Moms nationwide are participating in the “#shedeservedthepurse” challenge, with hundreds of videos devoted to the trend already shared on TikTok.
In this challenge, participants anonymously give back to moms by placing gift cards and money inside baby products such as diapers, formulas, and baby wipes at department stores and supermarkets.Cecily Bauchmann, a mom-of-four, was inspired by Gonzales’ video, calling it a “sweet” way to give back.She recently filmed herself purchasing a $100 Target gift card and writing a note on the back of a receipt that read, “Hey! You deserve that special ‘you’ thing.
You are amazing!” She subsequently slipped the gift inside a package of Huggies diapers.“This is going to make me cry because I re...