Young New Yorkers line up for ballet tickets as discounts for people under 30 spark Big Apple craze

Young New Yorkers are ditching the bars for the barre.The New York City Ballet has become the latest youth craze thanks to a discounted ticket series — which has increased sales by 50%, organizers said.The 30-and-under set is taking full advantage of the $30-for-30 program, which is now in its sixth season and transforming the landscape of Lincoln Center away from the stereotypical retiré crowd.Now, the audience is flush with young people who admitted they’d opt for a bite or drinks instead of the lavish performances without the deal, which is offered to people between 13 and 30-years old.“We wouldn’t be here without it — and definitely not on a random Wednesday night, that’s for sure,” Henrey Leland, 25, of Gramercy Park, told The Post ahead of Wednesday’s “Mozartiana” showing and his first time at the ballet ever.“I think it’s huge because the price point makes sense.”The $30-for-30 program was borne in 2017 as a means of getting younger viewers in seats — and the demographic is going passé-tively nuts for it.During the 2023-24 season, the NYCB sold more than 17,000 tickets within the program alone, a roughly 50% spike from the previous year, a spokesperson told The Post.Approximately 200 people inside the 2,550 seats in the David H.Koch Theatre on any given show are program members enjoying the $30 deal — a sweet discount considering tickets can run as high as $350.Adele Roncey, 24, who encouraged Leland to take advantage of the program, said Wednesday’s “Mozartiana” show marked her ninth performance with $30-for-30 tickets since she learned about it a year ago.“I was a ballerina before, so I love ballet, but to be honest I wouldn’t go it,” said Roncey, a French immigrant living in Tribeca.“Maybe I would go and buy a ‘Nutcracker’ ticket if I were going to spend that much money, but I wouldn’t do these types of performances for $200.

And definitely not as often as I’ve been going … There’s no activity in N...

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Publisher: New York Post

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