McDonalds chicken Big Mac to debut in the US after meteoric success abroad

The US took that Big Mac to go.A UK favorite is winging its way to the US: After making a splash across the pond, the highly-anticipated chicken Big Mac will debut in the US — including at select outlets in NYC — for a limited time beginning October 10.“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA in a press release.The double-decker sandwich is essentially the same as the old-school version but with “two tempura battered chicken patties” instead of the traditional beef pucks.It also includes the signature Big Mac sauce, pickles, shredded lettuce, and American cheese bookended by three sesame buns.McDonald’s brass declared in the press release that stateside fans have been hankering for the chickenlicious dish following successful debuts in other countries.They’re likely hoping to replicate the Chicken Big Mac’s success in Ireland and the UK, which marked the fast food firm’s most “most popular launch ever” — the nosh notably sold out in the United Kingdom just ten days after its debut, CNN reported.This isn’t the first time the sandwich has made a splash in the US.

In 2022, McDonald’s did a dry run of the Chicken Big Mac at some of its Miami outlets to see what customers thought of the nosh.The launch comes as McDonald’s has been increasingly pushing chicken — which is cheaper than beef — in an effort to reverse flagging sales caused by customers spending less on eating out.This white meat offensive appears to be paying dividends.The chain’s CEO Chris Kempczinski said that chicken sales are neck and neck with beef at the restaurant....