Burger King ad featuring new moms post-birth outrages men

A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits.But the criticism of the image, which features as part of a new Burger King advert starring real women in the UK, has been widely condemned – with many claiming it is only men who are angry.The fallout began after the fast-food giant, which goes by Hungry Jacks in Australia, published data that showed 39 percent of women wanted a burger as their first meal after giving birth.The new study, conducted by the fast-food giant and Mumsnet, surveyed 2000 mothers for the research and also found that 55 percent of new moms said they were left feeling “absolutely ravenous” after giving birth.In response, the brand rolled out an emotive campaign using images and videos of real moms who had just given birth tucking into a Whopper burger while holding their new baby.Women were overwhelmingly supportive of the “Bundles of Joy” campaign, stating those who had ever given birth know all too well the “immense feeling of hunger” they’d experienced after the gruelling task of bringing a new life into the world.But others said it was irresponsible to promote junk food as a mother’s “first meal” proceeding birth.The ad quickly went viral, amassing almost 2 million views since it was shared on Burger King UK’s official Instagram page, leaving men and women debating over its messaging.“I think any woman can eat what she wants after birthing her own child! She deserves a medal not just her own choice of food,” one woman argued.“Amazing ad, literally the only time I’ve ever INSISTED on a big old burger.I deserved it,” another mom said.As one ranted: “I’ve been good for the last 9 months, and have gone through unmentionable pain to bring this precious being into the world.

Just let me eat what I f***ing want.”But others said the campaign was “disgusting” and “gross,” suggesting it was “ir...