Exclusive | NYC mens underwear startup hosts popular Tupperware parties with scantily clad models and a few bottles of ros: Very wholesome

This is not your mother’s Tupperware party.The type of confab once reserved for 1960s suburban housewives placing bulk orders for plastic containers is now hawking a very different product — men’s underwear.Instead of tables stacked with kitchenware, the trunk shows involve a troupe of hunky male models stripped down to their skivvies.

Along with ogling the fellas, guests can sip and snack as they browse products from the start-up men’s underwear brand ALPHX — a party pitch Heidi Hapanowicz couldn’t resist.“I was like, that sounds amazing, sign me up,” the personal brand photographer told The Post, recalling she was approached as the prospective host for the brand’s first-ever party in her Manhattan apartment.ALPHX co-founders Garrett Swann and Tom Speight came up with the idea of updating the classic shindig to connect directly with consumers and get real-time product feedback.They enlisted the help of business owners or friends to host a party with their “sphere of influence,” or about 30 people.“Women bring their boyfriends, their spouses or friends, and it’s just a lot of fun,” Speight, who has held executive roles at Calvin Klein, Kate Spade and 2(X)IST, told The Post.Hapanowicz remembers her mother hosting Tupperware and jewelry parties when she was just a little girl, but the shopping shindig in 2022 looked a bit different than the ones she grew up with.“I had an apartment full of gay men walking around in underwear, but it was very wholesome,” Hapanowicz, 50, said, adding that the party, which featured sugar cookies cut and decorated like half-naked men, “sounds so much racier than it really was.”“Quite frankly, [it was] as simple as if we were sharing Tupperware.

Nobody thought anything of it.”“This is a great way for people to go, ‘Oh, I’m going to go shop for underwear for my husband at a party,” Swann added, calling it “a win-win for everybody” since ALPHX doesn’t have a brick-and-mortar store.When...