Knicks swap Sphere patch for Abu Dhabi jersey sponsorship

The Knicks uniforms will have a Middle East vibe.“Experience Abu Dhabi” was announced Thursday as the new sponsorship patch on a “multi-year deal,” with its logo imprinted on the left shoulder of Knicks jerseys, warm-up jackets and jersey shirts.“Experience Abu Dhabi” is about promoting tourism in the United Arab Emirates and operated by government official Mohamed Khalifa Al Mubarak, who is also the UAE’s chairman of he Department of Culture and Tourism.The NBA has already planted its flag in Abu Dhabi as its Middle East hub, moving preseason games to the oil-rich nation in the past three years.The Knicks haven’t played in those games, but the new sponsorship may turn them into a participant.Abu Dhabi and MSG Entertainment also have a separate marketing agreement.“These are significant, multi-faceted marketing partnerships for both the MSG Family of Companies and DCT Abu Dhabi,” said Jamaal Lesane, Chief Operating Officer, MSG Sports, in a statement.“Experience Abu Dhabi” replaces “The Sphere” patch from last season, when MSG couldn’t find a sponsor to pay its desired price for the advertising space so it promoted James Dolan’s fledgling entertainment venue in Vegas.

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By clicking above you agree to the Terms of Use and Privacy Policy.Enjoy this Post Sports+ exclusive newsletter! According to a Sports Business Journal report from 2023, MSG was targeting a $30 million per year deal for the 2 ½-inch by 2 ½-inch uniform space.Financial terms for the new sponsorship were not released but the Knicks, a marquee NBA brand, are likely to command top dollar.

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