Diors new, pricey skincare line is infused with wine and only 5 people can buy it

Dior’s new skincare line will have you aging like fine wine.The luxury house dropped their latest, and most expensive, skincare line: Dior L’Or de Vie, with wine-infused products.And it turns out wine isn’t just for drinking — there are benefits of putting it on your face.Unbeknown to some, wine byproducts have been used in the skincare industry for decades, whether it be products such as wine-powered masks and peels or entire lines like Caudalie’s Vinopur.A study published in the journal Cosmetics by MDPI found that wine byproducts such as grape pomace extracts contain high bioactive molecules and polyphenols content, which has several health benefits for the skin such as anti-aging, skin depigmenting and photoprotection.Dior L’Or de Vie, “the most exclusive Dior skincare collection,” is formulated using byproducts from Dior’s private Sauternes vineyard, Château d’Yquem.The grapes on the vineyard benefit from a special kind of fungus known as “noble rot,” which gives the wines their signature test and acts as a key ingredient in the skincare line, which was reformulated for the first time since its creation in 2006.The L’Or de Vie collection includes five products, including a serum ($1,700), eye and lip contour cream ($850), day cream ($1,700), night cream ($1,700) and lotion ($680).Prices begin at $350 for a special white jade massage tool duo for anti-aging skincare.

The most expensive is the $3,200 L’Or de Vie Le Cérémonial Vintage 2023, a trio of products that provides an “intensive one-month visible rejuvenation treatment.”All products are anti-aging and have been reinvented with the luxury house’s “new longevity secret”: The Protein of Life, which the brand says is discovered in the heart of the vineyard and infused into the formulas to “help restore skin texture and youthful appearance.”The protein occurs naturally in Yquem active ingredients, which allows the new formulas to be twice as concentrated.Dior used t...