Sales of French handbag maker Herms are surging even as its luxury rivals struggle

Sales of Hermès luxury purses that can go for upwards of $25,000 jumped by more than 11% in the most recent quarter — the latest evidence that well-heeled shoppers can’t get enough of its pricey accessories.The French-based maker of the ultra-exclusive “King of Bags” — the Birkin, a favorite of celebrities like Jennifer Lopez and Kim Kardashian — reported $3.99 billion in revenue for the three months that ended in late September.That’s despite a sector-wide slowdown has slammed luxury labels industrywide, including Louis Vuitton parent LVMH, headed by billionaire Bernard Arnault, and Gucci parent Kering.Tight inventory management and production control over Hermès’ classic designs, which also include popular purses like the Kelly and Constance, have helped reinforce the label’s aura of exclusivity and made the company among the most consistent and profitable in the industry.Hermès shares have risen nearly 9% since the start of the year, with LVMH down nearly 15%, Moncler down 3.3% and Kering, which is working to turn around Gucci, down 40%.Last week, LVMH fell short of analyst estimates and flagged a drop in Chinese consumer confidence to COVID-era lows, with a deterioration in demand for fashion over the quarter.Kering warned its 2024 operating income would almost halve to its lowest in years as weak demand in China deepened the struggles of Gucci.Hermès bags, meanwhile, are in such demand that shoppers in the US have sued the company because it allegedly forces buyers to spend thousands on other products before they are given the opportunity to get their hands on the much-sought-after, handmade Birkin bags.Earlier this month, attorneys representing the French company asked a federal court in San Francisco to throw out a lawsuit which claims that Hermès only gives customers with “sufficient purchase history” a chance to buy Birkin bags.The consumers contend Hermès is violating antitrust law by tying the purchase of other products to the...

Read More 
PaprClips
Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by PaprClips.
Publisher: New York Post

Recent Articles