Sams Club joins Thanksgiving meal deal wars with affordable feast for 10
Sam’s Club entered the Thanksgiving meal deal wars — offering inflation-weary customers a feast that includes turkey and all the trimmings for less than $100.The Walmart-owned warehouse company on Thursday unveiled its Member’s Mark Thanksgiving meal, which can feed up to 10 people — for less than $10 a head.Sam’s Club’s Thanksgiving meal echoes value-driven offers from Walmart and Aldi, as low-cost retailers scramble to appeal to consumers hit hard by high prices.Walmart last week unveiled its “inflation-free” Thanksgiving meal deal, which can feed up to eight people for less than $7 per person.Then Aldi announced its lowest-priced Thanksgiving meal deal in five years, which can feed up to 10 people for a total of $47.Cost-conscious customers are shifting away from pricey brand names to more affordable store-owned labels ahead of a particularly expensive holiday season.
Retailers offering low prices — like Walmart and Target — have won big this year while other companies have shuttered stores and filed for bankruptcy as cash-strapped consumers scrimp and save.Walmart shares have grown 56.4% so far this year.Inflation has cooled this year since its peak in mid-2022, rising just 2.4% in September, according to the Labor Department.But unprecedented rates of inflation over the past few years have left prices for food and other essential goods more than 20% higher since the start of the pandemic.Many Americans feel like their paycheck hasn’t kept pace with rising inflation.
About three-quarters of respondents to a Wall Street Journal national survey this week said they believe costs for everyday goods and services have outpaced the growth of household income during the past year.Thanksgiving celebrations are expected to be the largest since 2020, according to a survey from turkey-producer Butterball. Some 98% of consumers expect inflation to impact their holiday plans, up from 79% last year as consumers lose patience with sky-high prices, the s...