You can’t navigate using these stars.Celebrities are shifting direction and allegiances, moving left and right, adding yet more unexpected twists to an already unprecedented election.“The campaigns certainly want the [celeb] support because it helps in a broader sense to brand their candidates and highlight strengths or mitigate weaknesses,” said Brett Buerck, CEO of Majority Strategies, a national Republican consulting firm that’s worked on presidential races for more than three decades.
“Having the support of younger, more glamorous Hollywood influencers creates an illusion of vitality.” Arnold Schwarzenegger, Kodak Black, Nicky Jam and Ana Navarro have all recently moved to the left, joining Democratic bigs such as Taylor Swift, Beyoncé and Bruce Springsteen.Meanwhile, Elon Musk, Amber Rose, Zachary Levy and Brittany Mahomes have all shifted to the right, joining Republican stalwarts such as Hulk Hogan, Kid Rock and Waka Flocka.Political strategists say celeb support can get help get new voters to the polls, but the effect on the actual outcome of Tuesday’s election may be limited.
“[Most] people who are impressed by these celebrities have already picked a side and put their jersey on for their candidate,” Buerck said.“I see no evidence that Brittany Mahomes will be the tipping point towards saving your version of Democracy.”The Tesla, SpaceX and xAI CEO and billionaire has become one of Trump’s biggest and most vocal supporters, donating nearly $120 million to a pro-Trump Super PAC and raffling off $1 million to swing state voters.All this despite the fact that, as recently as this past March, he said that he wasn’t donating to either presidential candidate.
Plus, he voted for Obama in 2008 and 2012, and, in 2022, said that Trump was too old to be president and needed to “sail off into the sunset.” Musk, who took the stage at former President Donald Trump’s rally in Butler, Pa., in October, three months after the first ...