This secret flower power hack helps brokers sell luxury apartments

Sotheby’s International Realty broker Diana Rice is saying it — and selling it — with flowers.For a three-bedroom, prewar co-op in Carnegie Hill, that meant bringing in Jill Brooke, founder of Flower Power Daily, to “create visual harmony and vibrancy,” Rice explains.“Buyers want to feel safe and serene, so we are bringing the garden inside,” Brooke adds, noting that orchids are no longer part of a modern design because “they have become cliché and ubiquitous.” Instead, Brooke says, jungle themes are in, along with draping vines and English garden flowers.

For the listing at 4 E.95th St.

— on the second floor of a nine-story building — Brooke wrapped paintings with ivy and took inspiration from the home’s location near Fifth Avenue and Central Park.She gathered dogwood branches and other outdoor foliage, including delphiniums, statice, Queen Anne’s lace and filled vases with blooms to match its blue interiors, such as dahlias and thistle. “I’m also a big fan of what I call ‘flowers-faux-real,’ where I mix real flowers with faux additions,” Brooke says.

“I added orange faux flowers to a big green globe for a pop of color.In the little girl’s room, I added flowers to a wooden structure to make it come alive.” Bud vases also line shelves along with books: “Flowers enhance any environment and if they are used well, they enhance the personality of any room,” Brooke says. The two-bedroom abode is asking $2.52 million (a price shave from its original ask).

It boasts 10-foot-high beamed ceilings, a wood-burning fireplace, custom bookshelves and large windows overlooking treetops as well as the Carhart and Fabbri mansions. A formal dining room, along with a windowed, eat-in chef’s kitchen, butler’s pantry and wet bar add to the charm, while a room off the kitchen is currently used as a home office/den with a built-in desk and half bath. A center hallway features additional closets and separates the public and priv...