Leftist viewers deal MSNBC, CNN a Trump slump ratings crash heres why

Following President-elect Donald Trump’s decisive victory on Nov.5, media observers expected the cable news networks to reap a “Trump Bump” ratings boost similar to what they enjoyed in 2016 after his improbable win over Hillary Clinton. But this time around, we’ve seen the opposite result: The Donald Drain. At MSNBC, the home of the most unhinged commentary and analysis we’ve ever seen in the history of television — and that’s saying something — more than half its audience, 53%, is no longer tuning in, compared to October’s ratings. “The Rachel Maddow Show,” for example, easily MSNBC’s top-rated program though it only airs once a week, drew just 1.3 million viewers on Nov.

10, five days after the election — a drop of 1 million viewers from the month before. In the key 25-54 demographic that advertisers most covet, Maddow’s number marked the smallest audience her show has seen since April 2022. For context, Sean Hannity’s Fox News program in the same time slot brought in more than 3.1 million total viewers, or nearly triple Maddow’s that day.In the 25-54 demo, Hannity nearly quadrupled her, with 420,000 viewers to her meager 109,000. And here’s where the really bad news comes in for the executives at 30 Rock: Outside of Maddow, MSNBC has seen an unprecedented plunge. Example: On Tuesday, Nov.

11, one week after the election, MSNBC attracted its lowest 25-54 demo ratings in 23 years.Over on CNN, the demo number was the lowest it has seen since June 27, 2000 — when Bill Clinton was president.For the overall week of Nov.

6 through 13, Fox News averaged 2.23 million viewers, while MSNBC attracted a paltry 557,000 and CNN just 399,000. In fact, Fox News (where I serve as a contributor) saw its viewership jump by 38% overall since Nov.5, after dominating election night by topping all networks in drawing more than 10 million viewers. It’s so bad that MSNBC’s Joe Scarborough and Mika Brzezinski crawled to Mar-a-Lago ...