Many Americans doing more good deeds to make up for 2024

Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.A new survey of 2,000 general population Americans revealed that 43% are using the end of the year to compensate for the rest of 2024, increasing their good deeds like volunteering or donating.Commissioned by Avocado Green Mattress and conducted by Talker Research ahead of Giving Tuesday, the survey revealed younger generations were more likely to say this — despite also reporting having done more good throughout the year than older generations.Fifty-nine percent of Gen Z and millennial respondents are doing good as we approach 2025, to make up for the rest of the year — compared to 37% of Gen X and baby boomers surveyed.But Gen Z and millennial respondents were more likely to report having done good deeds within their community (60%) and the world as a whole (50%).That’s compared to Gen X and baby boomers surveyed, where only 47% of whom said they did as much good as they wanted to within their community or the world (38%) this year.Results also revealed that a fifth (19%) of younger generations gave themselves an “A” for the amount of good they’ve done so far in 2024 — versus 10% of older respondents.Regardless, the survey looked at what held people back from doing more good throughout the year.Financial constraints (45%), health issues (34%), and time limitations (25%) were the biggest barriers for respondents looking to give back and do good — but others were also worried about the impact of their actions.And this was more common with younger respondents — 42% of Gen Z and millennials admitted feeling like their actions are too small to make a difference in the world, compared to 25% of Gen X and boomers surveyed.But as one respondent shared, when asked about the best thing they did in 2024, “Sometimes, it’s the small stuff, like checking in with a co-worker who seems down or helping someone figure out a solution.You ...