Opinion | In America, if Everything Is a Public Health Crisis, Nothing Is

The best and worst developments in public health have always come from moments of crisis.In 1937, when the Food and Drug Administration was still a tiny, toothless backwater unable to enforce even basic safety standards for the products under its purview, a new medication called Elixir Sulfanilamide killed 100 or so people in the space of a few weeks.It might have been a minor incident.

Fake and faulty medicine was rampant at the time, and accidental poisonings were not uncommon.But many of the elixir victims were very young children, and agency officials wasted no time spinning the incident up into a national crisis.

They had already spent decades arguing for tougher laws to hold drug makers accountable.Now, with an anxious and angry populace rallied to their side, they pressed their case — and prevailed.

Within a year Congress had passed the Food, Drug and Cosmetic Act, a regulatory statute that changed the practice of medicine forever.Some 40 years later, the Centers for Disease Control and Prevention faced a similarly pivotal moment when several soldiers at Fort Dix contracted swine flu, and one died.Anxious to head off a pandemic and eager to demonstrate their institutional might, agency officials launched a bold but hasty initiative to vaccinate every American against the new virus as quickly as possible.

The public grew skeptical of the effort when the vaccines were linked to an extremely rare but serious side effect.And when the threat of a deadly disease outbreak proved vastly overblown, they were outraged.

Why foist an untested shot on an entire nation, for a virus that appeared to have sickened just a dozen or so people?“It was supposed to be this great triumph,” says Joshua Sharfstein, a professor at the Johns Hopkins Bloomberg School of Public Health and author of “The Public Health Crisis Survival Guide.” “But it ended up seeding a generation of vaccine hesitancy instead.” The takeaway from these and similar parables is clear, Dr.Sh...