MSNBCs Morning Joe delivers lowest-rated show since 2021 amid lefty meltdown from Trump meeting
The fallout at MSNBC’s “Morning Joe” continued to worsen this week after co-hosts Joe Scarborough and Mika Brzezinski told viewers on Monday that they met in person with President-elect Donald Trump.Viewership fell to a new low Wednesday — just two days after the MSNBC duo said they trekked to the Mar-a-Lago resort in Palm Beach, Fla.
to “restart communications” with Trump after years of being highly critical of him, stunning their left-leaning audience.According to Nielsen data, the MSNBC duo delivered their lowest-rated program since 2021 in the advertiser-coveted 25 to 54-year old demographic, cratering 41% on the demo and 16% in total viewers since the hosts announced their meeting.Scarborough and Brzezinski have come under fire from both liberals and conservatives this week who accused them of hypocrisy for routinely denouncing Trump, only to then seek his company after he was elected.“The Daily Show” host Jon Stewart mocked the duo for rushing to meet at with Trump in Florida after the pair parroted Democrats who called him a danger to democracy and compared him to Hitler.Nikki Haley, the former Republican presidential candidate, blasted the “Morning Joe” co-hosts on Monday — accusing them of currying favor with Trump to boost their ratings.The show’s audience peeled off almost immediately after the husband-wife team broke news of their trip on Monday.Nielsen data also showed that less than an hour after the hosts gave their rationale for the trip, viewers were changing the channel and clicking away from MSNBC.Between 7 a.m.and 8 a.m.
Eastern time, viewership of “Morning Joe” fell 17% — from 839,000 to 694,000.Viewership dropped 38% in the demo from 113,000 people to 70,000.
Meanwhile in the 8 a.m.-to-9 a.m.hour, the audience picked up somewhat as viewership hit 775,000 people, but ratings dropped in the 9 a.m.-to-10 a.m.
hour as the audience shrank to 770,000 viewers.But the steady viewership declines of the weekday 6 am...