Exclusive | Telfar, famous for the Bushwick Birkin, holding open mic and wild surprises at opening of new NYC store: Its going to be a show
The “Bushwick Birkin” has landed in Soho.Telfar — a New York-based brand beloved by the likes of Beyoncé, Dua Lipa, Oprah and Bella Hadid — is opening its first-ever storefront downtown at Broadway and Canal Street on Saturday.Crowned a cult must-have by the fashion set for two decades, the brand will debut its 10,000-square-foot brick-and-mortar equipped with a Telfar TV studio and a fully stocked “bag bar,” with a floor-to-ceiling display of every tote Telfar has ever produced — plus a coveted limited-edition purse.The brand’s sporadic drops have caused pandemonium, but Clemens told The Post in an interview that opening the store is a “huge milestone.”“The store tells the whole story,” he said.“It’s not just bags — it’s a cultural phenomenon and it’s a total look — 20 years in the making.”With its embossed “T” logo, the faux leather bags were the hottest of 2023, selling out within minutes of each highly anticipated drop online.But at the flagship, near which street vendors hawk fakes, customers can purchase the handbag, lovingly nicknamed the “Bushwick Birkin,” without the stress of their preferred color, size or style selling out before checkout.Plus, a new limited-edition bag — reportedly a style that consumers have been demanding in recent years — is slated to be unveiled at the opening on Saturday, which Telfar noted is the “eve of our 20th anniversary.”The brand’s “Rainbow” style debuted at a pop-up in 2022 and drew legions of eager fans, who spilled out onto the street, shutting down traffic, and exited the store with armfuls of “Shopping” totes.This time around, the fashion label urged prospective patrons not to storm the storefront on opening day, and those who can’t miss the event will be required to RSVP for a specific time slot in order to enter.
As of Friday, many of the “extremely limited” tickets for general admission were sold out.“YOU DON’T HAVE TO COME TO THE OPENING,...