Most Americans met their travel goals in 2024 with one type of trip becoming especially popular
Two-thirds of Americans either met or exceeded their 2024 travel goals, according to new research.A survey of 2,000 US adults who have traveled within the past year revealed that while 43% traveled just as much as they planned to over the last 12 months, 23% actually exceeded that goal.The survey examined the travel choices, habits and trends that defined their 2024 trips and preferences that will shapeshift the 2025 travel season.The average American traveler took three trips in 2024, two of which were well-planned at least a month in advance, with the other being spontaneous.For each trip this year, respondents spent an average of $1,532 when traveling alone; this price tag was slightly higher when vacationing with others: $1,598.This totals about $4,600 spent on all vacations in 2024.Conducted by Talker Research for Club Wyndham, the survey found that in taking a closer look at 2025, seven in 10 travelers are planning to continue their adventures and travel just as much, if not more.To achieve their 2025 travel goals, half of the respondents have money saved up for traveling next year, averaging $2,515; one in seven have over $5,000 saved up for future trips.“With Americans planning to travel just as much or even more in 2025 despite rising travel costs, accessibility and affordability are more important than ever,” said Annie Roberts, senior vice president of club and owner services, Club Wyndham.
“For travelers prioritizing value, timeshares provide a lifetime of vacations in spacious multi-bedroom accommodations, which is something you just can’t experience at a traditional hotel.”After their trips this year, these experienced travelers know what they like.Almost twice as many respondents prefer to drive to vacation destinations than fly (40% vs.
26%).Road trips were the most popular form of travel in 2024 (40%), along with slow travel (traveling without a plan) (22%) and multi-generational family trips (traveling with several generations of fami...