Boomers prioritizing happiness over affordability in retirement plans, new survey reveals

Americans approaching retirement age — and those already at that stage — are prioritizing happiness over affordability when looking for a new home.Most are seeking a destination that’s a “place of enjoyment,” according to new research by U.S.News & World Report in its 2025 Best Places to Retire list.“The 2025 Best Places to Retire rankings reflect top cities across the country that best meet retiree needs and desires,” said Dawn Bradbury, assistant managing editor for real estate at U.S.

News, in a statement.As a result, U.S.News adjusted its scoring and placed the highest emphasis on happiness among the six factors used to calculate each city’s overall retirement score.The criteria were: happiness, 27%; affordability, 25%; health care quality, 15%; retiree taxes, 13%; desirability, 12%; and job market, 8%.The city of Naples, FL, was named the best place to retire in the United States.“The pristine beaches, world-class golf courses, and year-round sunshine create an idyllic setting for enjoying retirement,” says PJ Smith, owner of Naples Golf to Gulf Real Estate.Additionally, Naples boasts top-notch healthcare facilities, a vibrant cultural scene, and a variety of dining and shopping options, all of which enhance the quality of life for retirees.Smith moved to Naples from Minnesota over a decade ago, and says it’s been one of the best decisions she’s ever made.The Naples real estate market attracts buyers from across the country and internationally, many of whom are looking for second homes or places to retire, according to Smith.“Retirees today are focused on maximizing their quality of life, and Naples delivers on that in every way,” she says.

“After decades of hard work, many prioritize happiness, health, and a fulfilling lifestyle over affordability alone.Naples offers a sense of luxury and serenity that’s worth the investment.”Although the U.S.

News survey was conducted before Hurricanes Helene and Milton hit Flori...