Jaguars woke ad shows just how out of touch companies are with consumers

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of high-end car manufacturer Jaguar. In addition to the spectacle of an odd-looking man running around in an ill-fitting dress without a car in sight, there was the equally ­bizarre rationalization of it.Rawdon Glover, an official at the carmaker, said in an interview with the ­Financial Times the ad wasn’t meant to preach “woke” acceptance of gender intersectionality. Rather, he said, the commercial was designed to help Jaguar “move away from traditional automotive stereotypes” to sell more cars.What exactly a “traditional automotive stereotype” is, is anyone’s guess.

But last I checked, men who prefer a lifestyle that blurs traditional gender roles represent around 0.5% of the US population.Jaguars, meanwhile, can cost you anywhere from about $50,000 to around $92,000, so it’s not exactly affordable to the family of four, transgender or otherwise.As I point out in my book “Go Woke Go Broke; The Inside Story of the Radicalization of Corporate America,” the same warped thinking led to some of the biggest business debacles of the last century and maybe the biggest brand destructions ever: Bud Light’s decision to feature in one of its online ads a half-naked trans activist, Dylan Mulvaney, giggling in a bubble bath.  Sign up to receive On The Money by Charlie Gasparino in your inbox every Thursday.

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Never miss a story.Image makers at the beer company, owned by the Davos-centric globalist at AB-InBev, thought their centuries-old image appealing to Americana — from the iconic Clydesdales to the cute pooch Spuds MacKenzie surrounded by real women in bikinis — was too gauche for modern American sensibilities.America’s No.

1 beer was too “fra...