Former NFL great Tom Brady sells $9 million worth of watches, football items at auction dubbed The GOAT Collection

Tom Brady sold a slew of watches and pieces from his legendary football career at auction – and the items fetched $9 million all together, according to Sotheby’s. Dozens of items owned by the retired NFL quarterback went under the hammer at Sotheby’s on Tuesday evening, ranging from luxury designer watches and Super Bowl cufflinks to game-worn jerseys and football shoulder pads.“The GOAT Collection: Watches and Treasures from Tom Brady brought a total of $9 million at #SothebysNewYork tonight, with all 41 lots sold,” the auction house said early Wednesday morning on X.“The white-glove sale attracted more than 800 participants from 45 countries, with 40% of participants under the age of 40.”Prior to the auction, Sotheby’s had estimated the pieces in the “GOAT Collection: Watches & Treasures from Tom Brady” collection collectively fetched over $6 million. “I’m signifying a step out of my playing career, and recognizing that others will cherish these items the way I value the ones in my collection,” Brady said in an October statement ahead of the auction.

“This is the only time this will happen, so hopefully people will take advantage of the opportunity to put something so meaningful of mine into their own collections.” The football apparel that went up for grabs came from both Brady’s time with the New England Patriots and the Tampa Bay Buccaneers, as well as his college football career.One of the auctioned jerseys was donned by Brady as the then-Buccaneers quarterback notched a new NFL record for all-time passing yards during a 2021 game against the Patriots.Brady put the football from that game up for auction too. Sotheby’s said those went for $504,000 and $216,000, respectively. Meanwhile, Brady’s play wristband from the Super Bowl LI game that he and the Patriots won against the Atlanta Falcons had an estimated $120,000 to $180,000 value ahead of the auction.

Its winning bid was $204,000.The retired NFL star also i...