Hedley Studios secured exclusive rights from the world’s most prestigious carmakers, such as Aston Martin, Bentley, Bugatti and Ferrari, to produce scale models of their most iconic vintage automobiles.They are expertly hand-built in the U.K.at 66% to 85% of their traditional size, and are powered by zero-emission electric propulsion systems. According to founder Ben Hedley and CEO Hoss Hassani, these aren’t just cars, they’re “drivable artwork.” “We don’t make replicas.
We make reinterpretations.So we’re trying to… capture the zeitgeist, capture the essence [of] the original vehicle,” Hedley said.Six years ago, Hedley received special permission to collaborate with some of the world’s most prestigious automotive brands after Bugatti approached him to recreate a children’s car the company made in the 1920s for their 110th anniversary. But Hedley took a creative spin — rather than creating a toy car for kids, he made it large enough for adults to drive.“When you win a contract with Bugatti to make a car for them, you have one shot, you can’t screw it up,” Hedley told FOX Business.He took pieces of an original Bugatti racecar from the 1920s, digitally scanned everything, and re-created it so it was 25% smaller than the original. The company was stunned by the result, as they were expecting a toy, not a fully functional car, he recalled. That moment was the turning point, sparking the creation of Hedley Studios, which now produces hundreds of exclusive vehicles for customers around the globe. After impressing Bugatti, other major carmakers quickly followed suit.
Hedley recalled walking into a meeting with Ferrari, proposal in hand, and securing a deal within just five minutes.The Italian luxury sports car manufacturer already had a project in mind, he recalled.Hedley and his team collaborate with each original equipment manufacturer to create scaled-down versions of iconic models, like the Aston Martin DB5, Ferrari Testa Rossa...