Why Kylie Kelces Podcast, Not Gonna Lie, Is a Breakout Hit

When a podcast hosted by Kylie Kelce, a 32-year-old high school field hockey coach, unseated “The Joe Rogan Experience” as the top-ranked show in the United States this month, strong reactions followed.There was ire and dismissal, including from Mr.Rogan’s most dedicated listeners.

There was admiration and glee, both from fans of Ms.Kelce and detractors of Mr.

Rogan.But there was also some confusion: Kylie Kelce who?“Which is very funny to me — I don’t need you to know who I am,” Ms.Kelce said in a rare interview at her home studio outside Philadelphia.

In fact, she said, she prefers when people don’t.Of course, some of her family members are household names.There is her husband, Jason Kelce, former center for the Philadelphia Eagles, soon-to-be late-night host and one of the most charismatic stars in American sports.

They are expecting their fourth daughter in April.And there is her brother-in-law, Travis Kelce, the tight end for the Kansas City Chiefs who has been dating the world’s biggest pop star.The brothers have their own hit video podcast, “New Heights,” which Amazon’s Wondery bought the advertising sales and distribution rights to in August for more than $100 million.But until now, Kylie Kelce has stayed mostly out of view, appearing only twice on “New Heights.” (Her first appearance, in 2023, remains the show’s most-viewed episode.) To listeners of her new show, “Not Gonna Lie With Kylie Kelce,” that is part of her appeal: In a world of people clawing their way into the spotlight, Ms.

Kelce was dragged into fame, as she describes it.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access.If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe....