Miami luxury condos turn to branding deals with top chefs to attract buyers

Miami developers have expanded the branding of their luxury condos from high-end cars and famous designers to include world-class chefs, and even posh wellness centers, to lure buyers, Side Dish has learnedThe city’s booming skyline, which features residential towers named for Porsche and Bentley as well as Armani/Casa, will soon be joined by a 48-story luxury building bearing the name of Michelin-starred chef Jean-Georges Vongerichten.Jean-Georges Miami Tropic Residences, slated to open in 2027 in the Design District, will offer condos starting at $1.6 million and feature the French legend’s renowned ABC Kitchen trilogy– ABCV, ABC Cucina and ABC Kitchen.While the restaurants will be open to the public, well-heeled residents can expect finely appointed apartments, Vongerichten has designed the kitchens — from the appliances to the pots and pans.He can even stock your fridge before you land.“A chef understands all the details that create quality, such as texture and color, so it’s natural for a chef to bring their experience into lifestyle,” Vongerichten told Side Dish during a recent visit to the Sunshine State.The property, with the motto “taste is everything, will be launched in partnership with developer David Martin of Terra and Lion Development.Before teaming with Vongerichten, Martin launched the Carbone residences, as Side Dish previously reported, in partnership with Carbone’s parent company, Major Food Group, and fellow developer One Thousand Group.The 58-story, steel-and-glass Carbone tower, known as Villa Miami, leans on celebrity chef Mario Carbone, who has also designed the kitchens and can stock the fridges and bars.The Cipriani brand is also well represented with Mr.

C and the Cipriani Residences.Bringing in big-name restaurant brands to boost condo sales is nothing new.In New York, developers anchor elite buildings with private restaurants run by the likes of Daniel Boulud, and Vongerichten, who helms the kitchen at the exclusive ...