1980s soda Jolt Cola is coming back to shelves with more caffeine than ever

Jolt Cola, the pioneering energy drink from the 1980s, will return to shelves in 2025 — with more than twice its original caffeine.The soda — which touted having “all the sugar and twice the caffeine” of Coca-Cola and Pepsi — is being relaunched by sports supplement brand Redcon1Redcon1 to take on rivals like Monster, Red Bull and Celsius.“There’s a neat way to bring something back where it’ll pay homage to what once was, yet we can do it in a very modern way,” Ryan Monahan, chief marketing officer at Redcon1, told CNN.Jolt did not immediately respond to The Post’s request for comment.In 1985, Jolt’s 72 milligrams of caffeine was enough to cause many nervous parents to ban their children from drinking the soda.Now, the drink will have a whopping 200 milligrams of caffeine per 16-ounce can, according to the Jolt Cola website.The cans will cost around $2.50 or $3, according to a CNN report.Redcon1 does not want to market the Jolt energy drinks to anyone under 21, Monahan told CNN.

The nostalgic drinks are meant to grab older consumers and young adults, he added.“It’s that thing of, ‘I remember I wasn’t allowed to have it and it’s come back,’ or ‘I remember enjoying it and it went away,’” Monahan told CNN.The relaunch, first announced in October, comes after Jolt filed for bankruptcy protection in 2009.It made a brief return to Dollar General shelves in 2017 before stopping sales just two years later.But the energy drink market — long dominated by Red Bull — has boomed in recent years and is growing faster than the traditional soda industry.The global energy drink market was expected to hit $48.1 billion in 2024 and grow to $80.8 billion by 2033, according to market research group Imarc. The Coca-Cola Company owns a 16.7% stake in Monster Beverage Corp., while Pepsi owns 8.5% of Celsius Holdings and acquired Rockstar Energy for $3.8 billion in 2020. In October, Keurig Dr Pepper said it would spend more than $1 billion to ...