She-Elites on the rise: Women with wealth emerge as leaders of luxury real estate

Wealthy women are emerging as a force to be reckoned with when it comes to snapping up high-end homes in the US — and they’re being dubbed the “she-elites.”The growing role of female multimillionaires as major players in the luxury real estate market was highlighted in the Coldwell Banker Global Luxury’s Trend Report 2025.Women with a net worth of $5 million or more now own 15.2% of high-priced residential properties, according to data from the Atlanta-based company Wealth X.What’s more, prosperous women are gathering momentum not only in buying, but also in selling big-budget properties.“We are seeing an extraordinary evolution in home design that reflects the changing dynamic of luxury real estate,” says Jade Mills, president of Jade Mills Estates.“Women, especially, are powerful decision-makers that are making critical choices about where and how they live.”Although the overall domestic real estate market was sluggish last year, its high-end segment remained robust throughout 2024–with women as its “silent driver.”The number of homes sold for more than $1 million surged 7.1% year over year in 2024, which was lower than in 2021 and 2022, but still higher than any other year in the data’s 23-year history, says Hannah Jones, Realtor.com senior economic research analyst.The nationwide luxury home price threshold soared to the highest level in the data’s history last year, at $1.55 million, up 11.5% year over year. “Despite a challenging housing market, the luxury segment picked up last year as luxury buyers tend to be less affected by elevated mortgage rates,” adds Jones. The trend report predicts that deep-pocketed women—touted as “the new face of wealth”—will play increasingly outsized roles in the thriving luxury real estate in the coming years.

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