Enron Is Back. And It Wants to Sell You a Nuclear Reactor.

First came the news that Enron was back.Yes, Enron — the energy company whose profits were built on long-term fraud and which ended up filing what was, in 2001, the largest bankruptcy in history.Last month, people began noticing a website for a seemingly reborn Enron, using the same logo and branding, and announcing an ambitious mission: “solving the global energy crisis.”Then, on Monday, the new Enron emerged with a glitzy marketing video announcing its new product, the Enron Egg, which the company proclaimed to be “the world’s first micro nuclear reactor for residential suburban use.”What? Was Enron, a company that became synonymous with corporate malfeasance, really about to unleash nuclear reactors into homes around the world?As you may have guessed, the answer is no.The announcement, and indeed the unexpected return of Enron itself, was part of an elaborate stunt.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access.

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