Author reacts to A.J. Brown reading his book on sideline as it becomes an Amazon No. 1 best-seller

A.J.Brown gave this author the best possible advertisement, even if it was by accident.While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch, 10-yard game, Brown took out Jim Murphy’s book, “Inner Excellence.”“My teammates call it ‘the recipe,’” he told reporters after Philadelphia’s win.

“It’s got a lot of points in there.It’s a lot of mental game, a lot of mental parts about it and, for me, this game is mental.”Curious fans have now pushed that book into the No.

1 best-selling book slot on Amazon, with many claiming this will be the key to a Super Bowl run.The overnight vaulting of the book up the Amazon charts is surely a wild turn of events for the author who has just 1,485 followers on Instagram and has authored 35 fiction and non-fiction books for kids.“It’s been a pretty amazing night,” Murphy told Sports Illustrated on Sunday night.“I’m sitting here in a hotel by myself.

I was like, ‘What’s with all these messages?’ And then I saw what happened, and I’m like, ‘Oh my God, that’s crazy.’ Really neat.” Underdog’s James Palmer was given Brown’s copy of the beat-up paperback book that showcased how many times he read the book.“Eagles WR A.J.

Brown handed me a beaten-up paperback copy of Inner Excellence,” Palmer said in a post on X.“Full of handwritten notes and highlighted sections.

He has it with him every game and you can tell it’s been knocked off benches on sidelines week after week.Brown then showed me the passage he reads between drives.

It calms his mind.He was kind enough to share, so here you go.”One of the more impactful passages, as it is highlighted and underlined by Brown, reads as follows:“In the pursuit of extraordinary performance, it’s easy to succumb to anxiety and pressure because so much is out of Your control.

When you learn to live a life that is fully engaged, however, then you can perf...