These are the 12 best lingerie brands and where to buy them in 2025

Lingerie isn’t just about looking good; it’s about feeling good.It’s also not only reserved for that one day in February but rather a year-round indulgence that exists to unlock a woman’s ability to feel her very best.Picture wearing a black lace babydoll, inevitably strutting around your living room, vacuuming like an off-duty model, and impressing your cat.

At a minimum, that’s the power of great lingerie.It’s like a secret weapon that makes you feel fabulous, even if it’s one of those sets that spends most of its life under clothing.Whether you’re lounging at home, preparing for a special night out, or just want to feel like a super spy while doing the dishes, the right lingerie can transform your mood and boost your confidence.

We’ve rounded up the best lingerie brands that lean into style, comfort, and affordability, with a focus on options under $100 (but don’t worry, we’ve saved some room for the ultra-luxurious pieces, too).From seductive lace lingerie to smooth silk nighties, these brands offer something for everyone.So, yes, it’s time to fold up those joggers and oversized tees and embrace the unparalleled allure of lingerie.Up to 50% off select Avidlove lingerie at AmazonAvidlove is a go-to brand for budget-friendly lingerie that doesn’t skimp on style.

Known for its extensive selection of babydolls and sexy sets, it offers a wide range of options that cater to various tastes and sizes.With a focus on affordability, this best lingerie brand ensures that everyone can enjoy a touch of luxury without breaking the bank.

Its pieces are perfect for those who love to keep their lingerie collection fresh and exciting.Plus, you’ll love the Avidlove Babydoll Lingerie Set, Avidlove Two-Piece Bra & Panty Set and Avidlove Sexy Lingerie Set most of all.Why we love it: Avidlove provides an affordable way to keep your lingerie collection new and interesting.What it’s best for: Everyday wear and budget-friendly shoppingPrices: $ | ...