Coors Light becomes Mondays Light for limited time after misspelled ad

Coors Light now has a literal case of the Mondays.The Molson Coors Beverage Co.announced this week that Coors Light will be repackaged as “Mondays Light” for a limited time.Coors Light seems to be making the most of its spelling error that appeared in a national advertising campaign debuting on Monday.The ad was supposed to read “Mountain Cold Refreshment.” Instead, it said, “Mountain Cold Refershment.”Coors Light acknowledged the mistake in a statement that began with the following sentence: “We had a case of the Mondays.”“Coors Light wants to thank everyone for letting us know about the errors,” the statement continued.“Mondays, am I right?”Coors Light apparently soaked up the criticism and comical comments it received on social media, turning the blunder into a whole new campaign tied to its upcoming Super Bowl commercial.“What’s a refershment?” one person wrote on the Coors Light Instagram post with the misspelling.“No matter how you spell it, it’s still so good … and refershing,” another person remarked.The new Mondays Light 12-packs will be available soon for purchase at retailers nationwide, the company said.Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs.Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a “diet-beer” alternative to Miller Light, which debuted three years earlier....