Where to shop the best sex toys online in 2025: Our 17 favorite brands

Whether you’re a seasoned connoisseur or a curious newbie, there’s something delightful about exploring gadgets designed to make your toes curl and your heart race.As someone who’s spent years diving into the depths of pleasure products (all in the name of research, of course), I’ve seen it all — from the bizarre to the loved by celebs.My journey through this terrain has equipped me with the knowledge to guide you through the best sex toys available today.

In my quest for the ultimate pleasure devices, I’ve scoured sex toy stores both online and offline (even Amazon has some picks), tested countless vibrators, and even braved the (admittedly intimidating) world of BDSM gear.It’s a tough job, but someone’s got to do it.

And the men’s toys? I have my sources.We also spoke to Brooklyn-based columnist, sex and relationships expert, and activist Zachary Zane, as well as sex expert Lisa Finn of Babeland, to get the 411 on everything ooh la la.“If you’re buying your first sex toy, I love to recommend something versatile,” said Finn.

She recommends looking for ones that offer a variety of settings, so there’s an option of exploring what sensation feels best.“Don’t be afraid to get creative and take the time to explore the sensations that your toy can provide.”Zane echoes this sentiment.

“You may like softer vibrations and consistent stimulation or more powerful vibrations in a “morse code” pattern.You don’t know yet! So get a toy with various vibration speeds and patterns to learn which you like best.” Although there are a ton of multipurpose toys, he also recommends that newbies keep things simple in the beginning.

“Some elaborate sex toys stimulate the clitoris, G-spot, and anus simultaneously.These toys are phenomenal, but the more bells and whistles, the more confusing and impractical the sex toy becomes.

“Right now, you’re exploring sex toys.You want to learn what feels most pleasurable for you, and the best way to...