Big and bouncy blowouts are back: Why everyone from Sabrina Carpenter to Kristi Noem is rocking volumized 90s locks

This trend is a blowout.Big bouncy blowouts are the hairstyle du jour this year — as beauty gurus clamor to buy old-school hair rollers and the voluminous bombshell ‘do dominates runways, red carpets and even the political arena.The style — marked by root volume and fluffy, brushed-out curls — has become ubiquitous over the last year, spotted on celebrities, models and political figures more than two decades after supermodels like Cindy Crawford popularized such locks back in the ’90s.“Volume will definitely be at the forefront of hairstyles in 2025,” celebrity hairstylist Justine Marjan told Cosmopolitan.“Because of the pandemic, we saw several years of natural, understated looks, but the pendulum has swung now, and everyone is ready for bigger, more dramatic styles.”In fact, at the London-based salon Duck & Dry, “big and bouncy” blowouts are the most requested style, Fatima Naveed, senior brand manager, told The Guardian.Grammy-nominated Sabrina Carpenter is perhaps one of the most prominent proponents of the big blowout, regularly styling her blond tresses in a mane of ultra-bouncy, brushed-out curls.

In conjunction with her infamous curtain bangs — another ’90s staple that sparked a frenzy of their own last year — it’s the perfect storm for the blowout’s revival, London-based hairstylist Dale Herne told The Guardian.Model Kaia Gerber, the daughter of Crawford, emulated her mom’s picture-perfect blowout in a recent snap on Instagram, and mere weeks ago, Kylie Jenner rocked a similar ‘do at the Golden Globes while wearing an archival Versace gown first donned by Elizabeth Hurley in 1999.Meanwhile, at the spring/summer 2025 runway show for 16Arlington, models sported “bombshell blowouts” created with old school velcro rollers and a hood hairdryer, per The Guardian.Not to mention, Victoria’s Secret — known for its lingerie-clad models dolled up with blown-out tresses — revived its legendary catwalk last fall....