Cannabis operators hope to boost brand awareness at Super Bowl

The Super Bowl, like marijuana, brings people together while providing a new opportunity for cannabis brands and operators to capitalize on one of the world’s largest events.Brand activations, special product releases and big sales discounts are all in the playbook this year as the industry preps for Sunday, when the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LIX  at New Orleans.

ADVERTISEMENT Arizona-based Mint Cannabis has already received more than 200 orders for infused pizzas for game day.The company operates one of the nation’s only state-licensed kitchens allowed to infuse marijuana in prepared foods.

The cafe inside its Guadalupe retail store in suburban Phoenix draws global visitors, according to co-owner and chief operating officer Raul Molina.From Feb.

7 to Feb.9, patrons can order the Mint’s “Big Game Meal Deal” for $49.95, which includes two pizzas, eight wings and four cupcakes.

Each pizza and wings order is infused with 100 milligrams of THC, and each cupcake contains 10 milligrams of THC.“Our Big Game Meal Deal is really popular – our customers look forward to it every year,” Molina told MJBizDaily.

Other cafe options, such as sandwiches, tacos and sides, can contain up to 100 milligrams of THC for recreational consumers.THC potencies are uncapped for medical patients in the state.

Double dip Good News Cannabis is dipping into condiments again after a successful rollout last year of its marijuana-infused buffalo sauce.The Cresco Labs brand this year is partnering with Boston chef and restaurateur Asia Mei to develop a THC-infused Asian barbecue wing sauce.

“All I had to do was bring my sauce strengths to the table, while relying on Good News to totally elevate the game by bringing their expertise and resources with THC infusion,” Mei told MJBizDaily via email. ADVERTISEMENT “It might actually help mel...