Politico co-founder says liberal media has reached a low point: Never been weaker in my lifetime

Politico co-founder Jim VandeHei said in an interview published Tuesday that the liberal media has reached a low point in popularity and influence over the American public.“There’s a market for ideological,” VandeHei said in an interview with Mediaite.“The left right now, liberal media, has probably never been weaker in my lifetime than right now.”CNN and NBC News, among other liberal news outlets, have reported layoffs of staff this year amid concerns over lower ratings and a changing media landscape, as podcasters continue to grow their audiences.According to internal data shared with digital news site Semafor, The Washington Post lost most of its daily digital traffic during President Joe Biden’s time in office.

Though the outlet’s website reached its peak daily online readership towards the start of the Biden administration, it lost nearly every one of those readers by the time it was about to end.Semafor reported in January that “the Post’s daily traffic last year reached a nadir of just a quarter of what it was at its peak in January 2021.That month, the Post had around 22.5 million daily active users.

But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.” VandeHei said that the opportunity for liberal media to grow is “wide open,” despite setbacks. “Could an MSNBC in a kind of a digital, social, traditional TV world, could they build that into something even bigger? They could, if you have smart leadership and you have a really good plan and you have personalities that people gravitate towards and they certainly have,” VandeHei said, mentioning hosts like Rachel Maddow, Joe Scarborough and Mika Brzezinski.”“There’s a lot to work with.You just got to change.

You just got to stop worrying, thinking about how great it was, because it was great, and it never is going to be great again like that, right? But that doesn’t mean it can’t be good and that it can’t be successful.It just means y...