Exclusive | Sephora is the new Chuck E. Cheese for tween girl birthday parties: It was exactly what she wanted

Forget Chuck E.Cheese — all the trendy tweens are hosting their birthday parties at Sephora.Spa and makeover sessions have always been a hit at young girls’ birthday parties, and despite the controversial rise of skin-care-obsessed tweens — dubbed “Sephora kids” by supporters and foes who believe they’re too young to be clogging the aisles and using pricey serums and lipsticks — celebrating at the beauty brand’s stores has earned respect from moms and daughters alike.The mall staple is one of 10-year-old Mia Schwartz’s favorite places to shop in her hometown of Boca Raton, Florida.

“I follow her like I’m following a puppy, and she just goes from product to product,” Jenni Schwartz, Mia’s mom, told The Post.That’s why she decided to put together a scavenger hunt for her daughter’s ninth birthday last year when the pre-teen asked to host her annual celebration at the beauty retailer.“It’s hard to find a birthday party that someone hasn’t already done,” Jenni said.Sephora locations across the US are permitted to host parties, but it’s at the discretion of each shop.Several stores in New York City, from Tribeca to Midtown, told The Post that they had planned parties, but noted that the decisions are made by local management.

And stores do not allow children under the age of 18 to receive a beauty service unless a parent or guardian is present.Schwartz said she called her local store, coordinated with staff and arrived with a gaggle of 15 girls.She separated the youngsters into groups and gave them questions to answer about their favorite brands, like “How many different Sol de Janeiro scents are there?”The girls were then given a $20 gift card — which many complained didn’t cover the cost their favorite products, the mom said.

They also got a branded baggie of samples Schwartz knew would be ogled and traded like playing cards.Her daughter doesn’t really care what the product is — she simply wants the things her frie...