On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs aren't the only ones dreaming of touchdowns.Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score.
Here's a look at how much money goes into Super Bowl ads, and why advertisers say the high-cost commercials are worth it.How much do Super Bowl commercials cost on average for 2025?Advertisers are shelling out close to $8 million on average for a 30-second spot during Super Bowl LIX, Peter Bray, founder and executive creative director at ad agency Bray & Co., told CBS MoneyWatch.He estimates that around 51 minutes of advertising has been sold for the approximately three to four hour broadcast this year, making the total amount of ad sales somewhere in the hundreds of millions.Want to watch Super Bowl 2025 commercials early? These ads are already live.The close to $8 million price tag is almost a million dollars more than the $7 million it cost for a 30-second spot in Super Bowl 2024.
Commercial air time during the NFL Championship in 2023 was also about $7 million for 30 seconds, a 55% jump from 2019.Super Bowl advertising costs are "creeping up," said Bray, who believes ad sales for the broadcast will soon reach $1 billion."I think in three years it's going to hit a billion dollars in ad sales.
And that has never before happened on the planet.That is the immensity of this event," he said.Why are Super Bowl ads so expensive?"It's the advertising industry's Super Bowl as well," Bray said.
"It's the one time of year where the general public actually cares about advertising so it's an exciting time." And social media he says, has only made the broadcast more important."It's actually made advertising in the Super Bowl more relevant than ever because what's happened is with all these different platforms, it's very difficult to find a large audience at once," Bray said."Someone mig...