Why Harrison Ford is suddenly endorsing all these products

Harrison Ford is like the Millennium Falcon lately — everywhere.The 82-year-old actor, one of Hollywood’s biggest stars of all time, makes his Marvel Cinematic Universe debut in this week’s “Captain America: Brave New World.” He also continues to appear alongside Helen Mirren on the “Yellowstone” prequel series “1923,” which begins its final season on Feb.23.

And he’s a regular on AppleTV+’s “Shrinking.”But during the 2025 Super Bowl on Sunday, audiences saw Han Solo and Indiana Jones somewhere they’re not so used to — a TV commercial. Ford starred in a two-minute Jeep ad, directed by “A Complete Unknown” Oscar nominee James Mangold, and it was one of the night’s biggest surprises. Set in a cabin in the wilderness, the earthy spot took advantage of Ford’s all-American quality.“The longest thing we ever do is live our lives,” he began.“But life doesn’t come with an owner’s manual.

Might’ve been nice, huh? But that means we get to write our own stories.” The screen legend continued, with his signature dry sense of humor: “Choose what makes you happy.My friends, my family, my work make me happy.

This Jeep makes me happy — even though my name is Ford.” While Ford’s paycheck has not been revealed, The Hollywood Reporter said that major actors can command $3 to $5 million for a single Super Bowl ad, which cost $10 to $20 million to make. Broadcaster Fox charged a record $8 million for 30 seconds of airtime during the big game.The idea for a Jeep commercial started out as a funny bit, and the actor nearly turned down the job as a result.Olivier Francois, global chief marketing officer of auto company Stellantis (the owner of Jeep), told Variety he recalled Ford’s agent saying: “He’s not an advertising guy.He doesn’t do this thing.

He doesn’t need the money.He doesn’t have time.

And so, this is not happening.”Ford succinctly told People, “You always say no at first.”But Francois re-conc...