Marijuana-infused chocolates experiencing seasonal sales spike

Winter is peak season for marijuana-infused chocolates, according to edibles manufacturers and Seattle-based cannabis data provider Headset.“January and February are our strongest chocolate sales months,” Christine Apple, founder and CEO of Oregon-based edibles manufacturer Grön, told MJBizDaily.

ADVERTISEMENT Grön operates in six states and Canada – and she plans to launch operations in three more states in 2025.But as Grön has expanded to become a marijuana multistate operator, the chocolate segment of the infused-edibles category has lost market share to gummies, a development Apple finds disappointing despite her company’s success in the gummy category.

Chocolate “is so underrated, and nobody gives it the attention it deserves,” she said.Apple said about 70% of Grön’s sales come from gummies, while chocolates make up a little more than 20% of sales.

“It breaks my heart that it’s not more,” she said.Chocolate market data Infused chocolate products make up 9.4% of edibles sales in U.S.

cannabis markets tracked by Headset, while in Canada, 14.2% of all edibles sales are chocolate.Tilray Brands-owned Chowie Wowie is the No.

1 infused chocolate product in Canada, with sales up 35% year-over-year, according to Headset.And while chocolates are still far from reaching the total edibles market share enjoyed by gummies in both countries (more than 75%), Blair MacNeil, president of Tilray Canada, believes chocolates are on the cusp of a resurgence.

“Non-infused chocolate in the marketplace is growing at five times what infused chocolate is growing at,” MacNeil told MJBizDaily.“That would tell me there’s a built-up demand … that I think will make its way into the THC-infused side.” According to data from Germany-based Stastia and San Francisco-headquartered Grand View Research, the non-infused chocolate market is expected to grow by 4%-5% per year until 2030, with revenue alrea...