Meghan Markles latest maneuver is an insult to actual lifestyle gurus like Martha Stewart and Joanna Gaines

Here she goes again.This week, Meghan Markle introduced the newest name of her lifestyle brand — As Ever.It might be the perfect title for a duchess who keeps trying to push the same claim in our faces, over and over again: I’m authentic! Scrap the American Riviera Orchard moniker that she teased last year.

The vision that she introduced to the world with a heavily produced, gauzy video of her in a rustic kitchen (not her own, but never mind that), arranging flowers and strolling around in a ballgown.Nope, this new Instagram video — Meghan in a garden, wearing a simple white shirt and messy hair — is the real her, in all her earthy Cali splendor.Trust her!“Last year, I had thought that American Riviera sounds like such a great name.It’s my neighborhood.

It’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” Markle said in the Instagram video Monday about the name change.“Limited” her.There’s no mention, of course, of the trademarking woes that forced her to change course.And no proof that the self-styled duchess of domesticity actually has a unique knack for cooking, entertaining and decorating.

We only have her stuffing this image down our throats.It’s like she’s been ringing the dinner bell for a year now, and bringing absolutely nothing to the table.Frankly, it’s insulting to the real lifestyle gurus who chopped, baked, crafted and grouted their way to massive success.People like Ina Garten, Martha Stewart and Joanna Gaines honed their skills — running a celebrated food shop, a catering firm and a home-flipping business, respectively — before they ever became brands.They built devoted followings through hard work, unique aesthetics and the sheer force of their personalities.

In each case, the brand came after the proof of concept.Even Gwyneth Paltrow went from Hollywood A-lister to Goopy goddess because she was genuinely a disciple of the woo-woo way of life she e...