Trend Overload

By Callie HoltermannI cover pop culture and Gen Z.Consider yourself lucky if you have never heard of the “coastal grandmother aesthetic.”Or “blueberry milk nails,” or the “mob wife aesthetic” or a hundred other blink-and-you’ll-miss-them crazes that cycle online with the ferocity of a centrifuge.These microtrends, as they’re known, tend to be associated with Gen Z.

But members of that generation say they are exhausted by the onslaught of faddish clothes and new phrases they encounter every time they pick up their phones.I’ve spent the last few months asking young people about the fashion and social media trends that are actually registering in their offline lives.More than any one trend, the teenagers and twentysomethings I spoke with wanted to talk about just how many trends there were, and how overwhelming it all felt.Every generation feels pressure to keep up with trends, especially in its youth.

But many members of Gen Z seem to be under particular stress: The fire hose of social media offers endless opportunities to feel left out.Others say they just can’t afford — mentally or financially — to try to keep up.For a new story in The Times’s Style section, I talked to young people about the frenzied trend ecosystem — and what some of them were doing to escape it.Keeping upShort-form video platforms like TikTok are fertile territory for microtrends.

They get a heavy assist from fast fashion companies like Temu and Shein that sell inexpensive but poorly made clothes and accessories, available in just a few clicks on the apps.On the first day of sixth grade, Neena Atkins noticed that several girls at her middle school wore scrunchies on their wrists.She searched for scrunchies on TikTok, and in the days that followed she was served dozens more videos in which the hair ties were being worn as bracelets.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while...