This butt-themed clothing is helping people pay for colonoscopies: A is our brand and our passion

Colon health is so chic right now.Rates of early-onset colorectal cancer are on the rise, with diagnoses before age 50 expected to double by 2030.Doctors have urged people to stay vigilant of symptoms and to undergo colonoscopies should they arise — and young people who’ve gotten their own colorectal cancer diagnoses are speaking up.That includes Brooks Bell and Sarah Beran, two women who were in their 30s when they found out they had colorectal cancer.Now the pair have launched a clothing line to raise awareness and are donating proceeds to fund colonoscopies for people who can’t afford them.Now in their 40s, Beran was diagnosed with stage four, while Bell had stage three, and they’ve made in their mission to help others.“As cancer survivors, we were both looking for a way to help others avoid going through the same scary and, honestly, traumatic experience we did,” Beran told the Post.

“When you are diagnosed with and then treated for advanced cancer, it changes you forever.When you survive it, you feel like you’ve been given a second chance to do something powerful with your life.

“And with colon cancer in particular, most people know so little about it and don’t understand either how prevalent it is, or how avoidable.” Doctors recommend people start getting routine colonoscopies at age 45, unless you are at increased risk due to family history or other medical conditions.Yet so many people avoid the screenings due to discomfort, embarrassment, or even cost, with out-of-pocket prices sometimes totaling thousands of dollars.Enter Worldclass, Beran and Bell’s clothing and accessories brand.Items include sweatshirts and sweatpants featuring the brand’s name, plus T-shirts, hoodies and baseball caps with the word “a–.”For the truly daring, there’s merch emblazoned with the words “Colonoscopy Enthusiast.”“Fashion is so fun and approachable and expressive, we knew it would be a unique way to educate and advocate, and to get pe...