Exclusive | New NYC nightclubs selective door policy includes online application to find guests that fit the vibe

Good luck getting in.Williamsburg’s newest dance club, Unveiled, has been branded the hip neighborhood’s “most exclusive nightlife destination” and revelers looking to step inside face some unique hurdles thanks to its “innovative” door policy.The club pulled out all the stops to “shape the perfect crowd” — forcing wannabe attendees to submit online applications which are then reviewed by a panel of public relations and marketing experts.“The only thing we’re looking for is if the individual fits the vibe, fits what’s going on in here,” Full Life Hospitality founding partner James O’Hanlon told The Post.“If you’re in here as a guest and you feel that every other person in here is matching your energy and matching your vibe, you’re going to have an infinitely better time.” The subterranean spot opened in January at the William Vale Hotel under Full Life Hospitality Group — the same team behind Manhattan’s Virgo dance club, Make Believe rooftop and Music for A While listening bar.Only about 350 RSVP requests are approved out of about 1,000 applications per night, according to a rep for the club.The 200-capacity club room at Unveiled was designed to match the William Vale’s five-star clientele and cater to both hotel guests and waterfront residents, as well as the urbanites working for cutting-edge startups in the area, O’Hanlon said.“We’re taking listening room to another level,” said James Pfautz, the club’s creative director, noting specs like a state-of-the-art lighting and sound system.

“What we really want is a place to dance.”The nightclub’s weekly roster, featuring deep house and electronic music-focused DJs, is released online on Mondays — which is when the clock starts ticking for guests to submit applications on the Unveiled website.The marketing team then “does some searches on the [applying] individual’s social media,” O’Hanlon said, as well as “anything that can be found online, and [t...

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Publisher: New York Post

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