Can a swath of new luxury hotels disrupt Palm Beachs buzzy social scene?

They’d only disembarked from the flight to Palm Beach early that day, when once again they were strapped into airline seats.The couple — who had made a booking in an oceanfront suite at the new Amrit Ocean Resort on Singer Island — then saw the cabin door close and the air pressure begin to rise.They covered their faces with oxygen masks and breathed — for a full hour.But it wasn’t a flight gone horribly wrong, they’d merely booked a cognition-improving, infection-fighting session at the resort’s spa — the only one of its kind in Palm Beach.“The other hotels don’t have anything like this; they don’t have the space or the commitment,’’ said Akram Alkawasmeh, the executive director of spa and wellness at Amrit — where the panoply of wellness options includes a dry flotation room, red light therapy to reduce inflammation, cures for sticky blood cell clusters and the largest hammam in Florida.New hotel openings are a rarity in stately, stuck-in-its-ways Palm Beach.

But for the first time in maybe a century, this rarefied island is picking up steam with a fleet of new openings designed to attract the younger, moneyed new residents that have poured into the area since COVID. In November, Palm House joined the fray.Awash in rose tones and situated on Palm Beach island, just a block from the beach, it has a wide open pool area where bejeweled guests in diaphanous coverups chat and read.

The expansive suites are uplifting and modern, but feel distinctively Palm Beach.And although it opened just months ago, the lobby bar is already abuzz with locals.“We are familiar, but fresh,” said Natalie Le Clerc, the hotel’s general manager.

“Everyone loves something new and exciting, and they are coming to look at us.’’  But there is even more flashy new fun to come.Backed by the billionaire Reuben brothers, David and Simon, the Vineta, due this summer, will open just two blocks from Worth Avenue.

It will be the first hotel from the ultra-...