11 best swimsuit brands for women in 2025 that shoppers love
Any body has a beach body — if you have the right swimsuit, that is.Shopping for swimwear can be a fun yet stressful time, as there are so many options to choose from but not many that are fashionable, comfortable and affordable all in one.
Plus, getting down to your skivvies to try on a suit can be awkward for some, especially if you are trying to avoid in-person shopping.We rounded up some of the best brands for hitting the beach.Whether you prefer a full-coverage one-piece with a sarong on top for good measure or like to bare it all in a sexy bikini, there are options for you and then some.Dive right in and shop some of the best women’s swim brands of the season ahead of spring break and summer travels, listed below, and don’t forget to check out our favorite beach cover-ups.Pros:Cons:Paint with all the colors of the wind and the water, with a new collection from Kenny Flowers.
The Watercolors collection is a new swim line from the resort wear brand, featuring matching swimmies for you, your girl crew, your bridal party, your man and even your dog.For everyday swimming essentials, you can also shop by pattern, with a variety of fun and trending styles to browse for any upcoming boat parties.
Most suits hover around the $30 to $130 range and accessories like kimonos, cover-ups and other beach must-haves are also in that ballpark.Size range: XS-XXL | Price range: $72+ | Return policy: Kenny Flowers allows returns and exchanges on certain productsPros:Cons:We love the brand’s jeans and we also love its swimsuits.Known for its on-trend looks, Abercrombie & Fitch offers a large selection of swimwear.
The bikini tops, which can be found in bandeau, underwire, and triangle styles, typically feature a blend of soft nylon and stretchy spandex.Thanks to its popularity, items sell out fast (there always seem to be at least 100+ ‘watching’ an individual style), but the suits last for a long time, so we’re not surprised that everyone wants to grab them....