Why women are ditching lingerie and what theyre wearing instead

I’m getting married in two weeks, and in the lead-up, I found myself on a quest for the perfect lingerie.But, what should have been one of the more enjoyable tasks in wedding planning quickly turned into one of the more frustrating ones.The classic three-piece sets, with their fiddly garters and suspenders, felt outdated and impractical.Worse still, they didn’t make me feel sexy — just uncomfortable and constrained.It made me wonder if other women are feeling this way too.

Is traditional lingerie losing its appeal?The answer, it seems, is yes.A growing wave of modern intimates brands are redefining lingerie, placing comfort, inclusivity, and self-confidence at the forefront, proving that sexy doesn’t have to mean squeezing yourself into a male-gazey matching set.I spoke to three trailblazing brands to understand how they’re reshaping the industry and what women are wearing instead.Founded by Chloe and Phillip de Winter in 2022, Nala has quickly become one of Australia’s fastest-growing e-commerce brands.Known for its inclusivity, sustainability, and innovation, Nala caters to all bodies — including trans and non-binary communities – with sizes ranging from XS to 6XL and cup sizes A to K.Chloe shared that Nala was born out of her personal struggle to find bras and underwear that were “comfortable, affordable, sustainable, and cool”.“It seemed a product like that didn’t exist, so my husband Phil and I did it ourselves!” she told news.com.au.When asked about the shift away from traditional lingerie styles, Chloe said: “At the end of the day, women want to be comfortable.We’re never reaching for traditional lingerie for a Wednesday in the office or a Thursday looking after the kids.

We want something supportive, breathable, yummy and that also makes us feel good”.Nala’s designs prioritize comfort but don’t shy away from sexiness.“We inject elements into our garments that make our customers feel sexy and confident,” Chloe said.�...