Exclusive | Gayle Kings journey into space aboard Bezos Blue Origin wont help CBS Mornings ratings as they sink to record lows: sources

“CBS Mornings” anchor Gayle King will blast off into space Monday – as the show’s ratings sink to record lows.The ratings stunt — in which King will take an 11-minute ride into orbit along with pop star Katy Perry and Lauren Sanchez, aboard her fiance Jeff Bezos’ Blue Origin vessel — will do little to boost viewership because the show needs a major overhaul of its woke programming and lackluster anchors, industry experts told The Post.“CBS Mornings” drew fewer than 2 million total viewers in each of the last two weeks of March, according to the most recent Nielsen ratings – falling farther behind rivals “GMA” and “Today.” Those shows pulled in 2.8 million and 2.6 million total viewers, respectively.In 2017, when King co-hosted the show alongside anchors Charlie Rose and Norah O’Donnell, the perennially last-place program racked up an average of 3.6 million total viewers per week and was narrowing the gap on its rivals.Ratings have fallen across the board over the past decade, but industry insiders pin part of the blame for the dramatic decline at “CBS Mornings” on the show’s “light” and “alienating” programming.One of the sources pointed to a March 26 interview with “RuPaul’s Drag Race” winner Bob the Drag Queen, who was publicizing his first novel, “Harriet Tubman: Live in Concert,” which the morning show’s website described as a “gender-bending story where the historic icon appears in modern-day America to tell her story through a hip-hop album.”“That’s not what people want to watch.I don’t think if you’re programming for your audience you do things like that,” the person said.“It’s become a niche New York show.”Just as problematic is the lack of chemistry between King — who signed a one-year contract extension last year — and current co-anchors Nate Burleson and Tony Dokoupil, sources said.Burleson, a former NFL player, “doesn’t have gravitas in news reporting” and Dokoupil com...

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Publisher: New York Post

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