Why Katie Holmes, SJP, Kylie Jenner and other glitzy names are in so many cringe low-budget online ads

Today’s stars have no walk of shame. Once upon a time in Hollywood, A-listers made serious cash hawking TVs, whisky, kitchenware and other goods in cheesy commercials which only aired in Asia, safe in the knowledge nobody they knew would see them.Actors Brad Pitt (who hawked Roots Ice coffee in Japan) or Harrison Ford (Kirin lager beer) would never stoop to appearing in ads back home, lest it taint their pristine image.Now, however, respectable celebrities – Katie Holmes, Sarah Jessica Parker and Jason Momoa, to name a few – pop up in an unending tirade of cheaply-made ads, hawking mobile games and cheap beauty products from every screen.“The shame has been erased.Companies used to fly out stars for ads in Japan, now they’re making them film seconds-long ads on their own phones,” Monique Lewis, a celebrity PR and media marketing strategist, told The Post.Lewis also noted that, as the baton is passed generationally, her celebrity clients are sometimes valued less than the latest crop of extremely ad-friendly online influencers like Tinx or YouTuber Mr.Beast.“Hollywood glamor has been exposed … all that glitters is not gold.
There used to be a stigma that if a successful film star appeared in commercials it would signal there career was slowing down.Now, anything goes,” she added.Proving that point, Ford appeared in a two-minute Super Bowl commercial for Jeep this year in which the Oscar-award winning actor declared “freedom is for everyone, but it isn’t free,” to hawk the vehicles and Pitt is the ‘global brand ambassador’ for a coffee company and hawks Cadillacs, albeit in China.But there does still appear to be a hierarchy.Holmes, 45, appears casual on a couch in pink loungewear and socks, no shoes in a spam-y ad for the mobile game Travel Town, telling users, “Here’s how it works.
Boom.”In recent years, Kylie Jenner and Nina Dobrev have also endorsed Travel Town.And in 2023, red hot actor Pedro Pascal did an ad for the game Mer...