LIV Golf hires Bud Lights woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand

Looks like the Saudis shopped the Bud Light fire sale.The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed sports league. LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according to her LinkedIn page. Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — including a widely panned partnership with transgender influencer Dylan Mulvaney — cost the company $1.4 billion in sales and billions more in market cap.When reached by The Post, LIV’s Chief Communications Officer Ilana Finley declined to comment on the league’s decision to hire Heinerscheid, but a former Anheuser-Busch executive said it’s likely LIV swooped in to snatch her up on the cheap. “My guess is that LIV was probably able to get somebody relatively inexpensively to come join them and take some of her experience working at the biggest beer company,” Anson Frericks, a former colleague of Heinerscheid’s who has since founded a venture capital company told The Post.Frericks, who addressed the brand’s recent woes in his new book “Last Call for Bud Light,” wrote that Heinerscheid was “one of DEI’s chief proponents” at the company, and “never made a secret of her progressive politics” in the years they worked together.But he told The Post the hire isn’t necessarily a sign LIV wants to go woke — it’s just a win-win for both parties. “LIV is already inherently controversial, and that probably makes it difficult in some cases to recruit top talent,” Frericks said, noting the league’s Saudi funding.“So she gets an opportunity to redeem herself, and LIV gets the opportunity to have somebody who has experience managing billion...