With Underdog Brand, Jason Kelce Takes Made in the U.S. Seriously

Jason Kelce, a mellow mountain of a man, has spent most of his life fretting over offensive snaps.Now, a year into his retirement after 13 seasons as a center for the Philadelphia Eagles, Mr.Kelce has space to puzzle over other matters.

Lately, he’s been thinking about sweatshirts and T-shirts.And he has thoughts.

Lots of thoughts.“On the inside of a sweatshirt, I don’t like when it feels fuzzy,” said Mr.Kelce, speaking on a video call from his Philadelphia home in April, just a few days after the birth of his fourth daughter.

He wants a “heavier-duty” sweatshirt, with a smidge of stretch.Something durable, “that you can wear working or lounging around on the couch.”Oh, and it needs to be made entirely in the United States.To achieve all this, Mr.

Kelce, 37, has taken matters into his own hands.Today, his Underdog apparel brand is debuting a tidy collection of crew neck sweatshirts and T-shirts, all produced — from the cotton to the completed garment — in the United States.

These items are produced in collaboration with American Giant, a San Francisco-based company formed in 2012 that manufactures entirely in the United States.The American Giant-produced Underdog pocket T-shirts and French terry sweatshirts will sell for $45 and $79, respectively, and will be sold on the Underdog website.They are, to Mr.

Kelce’s specifications, on the burlier side.During the interview, he wore the pocket T-shirt in green, his abundant biceps mildly squeezed by the sleeves.“I don’t want to offend anybody, I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands,” said Mr.

Kelce, leaving unsaid that his brother, Travis, has been known to wear a Gucci hat or two.“It’s never appealed to me.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access.

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