Costco jumps on viral sweet treat trend from Middle East after Coachella close-up

They can get it for you wholesale.Dubai chocolate, the pricey Middle Eastern-inspired dessert that’s been melting hearts and minds worldwide, has landed at Costco in a chilling new twist — as a pistachio-packed ice cream bar.Forget basic drumsticks.This is dessert with a passport.The sweet treat — which made a splashy debut at this year’s Coachella music fest — blends rich pistachio ice cream with a crackly chocolate shell laced with crunchy kataifi, a shredded phyllo dough that adds serious texture cred.It’s all inspired by knafeh, a classic Middle Eastern dessert — but with a 2025 influencer-friendly upgrade.Social media types have been salivating over the original bar since last year, with TikTok reviews racking up millions of views as users bite into the gooey, golden pistachio-filled slabs — often appearing to nearly faint from joy. Traditionally, the bar features thick milk chocolate wrapped around a tahini-pistachio center and shards of kataifi — think Ferrero Rocher meets baklava with a desert-chic twist.“Where do I get this?!” is the vibe flooding TikTok comment sections. Well, now the answer is easy: Costco.Earlier this year, the big-box behemoth jumped on the trend and began selling Dubai chocolate truffles — a $17.99 box of 41 that had shoppers sprinting to the warehouse like it was Black Friday. But now, they’ve raised the stakes — and dropped the temperature — with an exclusive collab.Afters Ice Cream, the viral-friendly brand known for its wild colors and adventurous flavors, debuted the dessert at Coachella and created the Dubai Chocolate Bar Ice Cream for Costco — and it’s already flying out of freezers.Each 10-pack runs about $18, and according to sugar-high fans, they’re worth every pistachio-packed penny.Afters, founded in 2014, has built a cult following with its neon scoops and collabs with brands like Hello Kitty and Nickelodeon. But this might be its most viral launch yet — and possibly the first on...